Answer four questions and get a four-week plan: which channels to run, what each week is about, how many posts to produce, and the three numbers to track. It's built for a solo developer's calendar, not an agency's.
The interactive tool runs in your browser. Enable JavaScript to generate results, then copy them into your own planner. Nothing you type is sent to us.
A privacy-first screen time blocker · live · about 5 hours a week
Week 1 focuses on the problem your app removes (phone-free evenings) and opens on TikTok with five slideshows, backed by short build updates on Threads. Measurement: watch time, profile visits, store page views.
A budgeting app for freelancers · pre-launch · about 2 hours a week
One channel only (TikTok), three posts a week, with week 2 dedicated to the freelance income-tracking problem and a waitlist CTA on every post. Measurement: saves, profile visits, waitlist signups.
Four weeks is the useful unit. Shorter and you can't read a trend; longer and you're planning around assumptions before seeing any results. Re-generate the plan each month using last month's numbers.
Two at most for a solo developer. The generator caps recommendations by your stated time budget — a plan you can actually execute beats a broader one you'll abandon in week two.
Watch time, profile visits, and installs or waitlist signups per thousand views. Those three tell you whether content is working, whether it reaches the right people, and whether they act.
It uses the same structure — weekly theme, per-channel slots, primary metric — but it's a one-off static plan from your inputs. Appsurge regenerates it continuously based on what's currently working in your app's niche.
Appsurge does this continuously — niche research, a generated weekly plan, an approval queue, and publishing through the official APIs for TikTok, Instagram, YouTube, X, and Threads.
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