About Appsurge

Appsurge is AI app marketing automation software: it researches your app's niche, generates marketing content, holds it for your review, and publishes what you approve across social platforms. It is built by a small team of developers who were doing their own app marketing by hand and got tired of it.

What Appsurge is

Appsurge — also written AppSurge — is a marketing and publishing platform for app developers. You connect your app and your social accounts, and it does four things: monitors your app's niche for the content formats and ideas currently working, drafts a weekly plan with scripts, slideshows, captions, and hashtags, holds every post in a review queue where you approve, edit, or reject it, and publishes approved posts on a schedule through each platform's official API.

It is deliberately not autonomous. The review queue is the design: automation produces, you decide. That is what keeps generated content from misrepresenting a product you are responsible for, and it is why a week of marketing takes minutes to review rather than hours to write.

Who it is for

Why it exists

We were building apps and marketing them manually — writing hooks on Sunday nights, exporting the same video five different ways, remembering which platform wanted which aspect ratio. The tools available either scheduled content you had already made, or generated generic content with no idea what the app did. Neither solved the actual problem, which was producing enough app-specific content to be visible at all.

Appsurge is the version we wanted: a pipeline that knows what the app is, what its niche is talking about this week, and what has to happen mechanically between an idea and a published post on five networks.

What the product does today

CapabilityStatus
Niche monitoring across short-form platformsShipped — runs on a recurring cycle
AI scripts, hooks, captions, hashtagsShipped
Generated slideshows and carousel imageryShipped
Approval queue with inline editing and regenerationShipped
Approvals and notifications via TelegramShipped
Scheduled publishing through official platform APIsShipped — TikTok, Instagram, YouTube, X, Threads
Cross-platform analytics for connected accountsShipped
Desktop app for Windows and macOSShipped
Cloud-side scheduler (posts with the app closed)Shipped
AvailabilityClosed beta — pre-registration is open
If something is not on this table, treat it as not existing yet. We would rather under-claim here than have you discover the gap after signing up.

How Appsurge is built

Business and contact

Appsurge is published by AQER Management Corporation, the company that operates the service. It is currently in closed beta, which means access is granted in cohorts and pre-registration is the way in.

We do not publish customer counts, revenue figures, or performance benchmarks here. The only operational number we state anywhere on this site is that the closed beta cohort shipped 800+ posts over roughly a month without a platform ban, and that is because it is the one we can account for directly.

Frequently asked questions

Who makes Appsurge?

A small team of app developers, published by AQER Management Corporation. We built it after running marketing for our own apps by hand and wanting the pipeline we couldn't find.

Is Appsurge available now?

It is in closed beta. Pre-registration is open, access is granted in cohorts, and early registrants get priority onboarding.

Is AppSurge the same as Appsurge?

Yes — one product, written both ways. Appsurge (with a lowercase s) is the spelling used across the product and documentation.

How do I contact support?

Email support@app-surge.dev. Data deletion requests are handled through the dedicated data deletion page, which documents the process for each connected platform.

Go deeper

Related reading

Pre-register for early access — Appsurge is in closed beta. Registration is free and early registrants get priority onboarding.

Pre-register for free  ·  See pricing


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