How Often Should You Post When Launching an App? (A Schedule That Survives Month Two)
A posting schedule that survives month two: how often to post when launching an app, per platform, with a sustainable weekly cadence.
A practical guide from the Appsurge app marketing blog — AI content and autoposting for TikTok, Instagram, YouTube, X, and Threads.
Contents
- What the data says about frequency
- The 30-day launch schedule that works
- The burnout math nobody shows you
- The better question
- A frequency the data can actually support
- Launch month vs. month two: two different calendars
- Signs your frequency is wrong
- Platform-by-platform frequency guidance
- The launch-week exception
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- Appsurge app marketing blog
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