Paste the pain point your app removes and generate twenty hooks across ten distinct structures: named cost, contrarian claim, confession, number, curiosity gap, and more. Every hook is a first line you can put on frame one of a slideshow or as text overlay on a screen recording.
The interactive tool runs in your browser. Enable JavaScript to generate results, then copy them into your own planner. Nothing you type is sent to us.
Pain point: I open my phone first thing in the morning
“The first thing you touch every morning is the thing ruining your mornings.” · “You don't have a discipline problem. You have a phone-in-the-bedroom problem.” · “3 minutes after waking up, most people have already lost the day.”
Pain point: freelancers never know what to invoice
“If you're guessing your invoice total, you're losing money every month.” · “The reason freelancers under-earn isn't rates. It's tracking.” · “I logged every billable hour for 30 days. The number was embarrassing.”
It names a cost the viewer already feels, in the words they'd use, within the first two seconds. Feature announcements and brand introductions are the two most reliable ways to lose a viewer immediately.
Short enough to read in under two seconds — roughly eight to twelve words on screen. If it needs a comma-spliced clause to make sense, it's two hooks.
Yes, with the wording changed. The structure is what does the work, not the exact sentence. Reusing an identical line on the same account is what starts to read as automated.
One per post is not a test. Produce the same content with three different hooks across three posts and compare watch time — that's the only way to learn which hook style your audience responds to.
Appsurge does this continuously — niche research, a generated weekly plan, an approval queue, and publishing through the official APIs for TikTok, Instagram, YouTube, X, and Threads.
Pre-register for free · How Appsurge works · All free tools
Home · Features · Pricing · App marketing · Blog · About · Privacy · Terms
